There seems to be no stopping the Android juggernaut, which appears to be increasingly tightening its grip on mobile market share with each passing quarter. Latest market results show that Android has outstripped analysts expectations by a hefty margin in the third-quarter of 2016. Official market data now states that every 9 in 10 mobile devices on the planet are running on Android firmware. Of course, decline iPhone 6S sales contributed to these final figures, as most prospected buyers delayed their purchases until the arrival of the iPhone 7. Another contributing factor in Android’s unstoppable dominance in mobile market is its greater user number in developing market where people could use latest Android features even on low-cost devices. Something, Apple is refusing to partake in.
Android Smashes Expectations to Grab Dominating 88% Share in the Smartphone Market
Google’s Android mobile firmware has been the most widely used and popular mobile operating system in world for a number of years now. Latest third-quarter results of 2016 has been the best yet, as the data shows that Android is in fact growing instead of declining or even stagnating. Its ever expanding outreach in developing and under-developed countries thanks to the large range of low-cost mobile device has worked its magic for Google.
Market data recently made public reveals that Android has commanded 87.5 percent global smartphone market share in the last three months leading up to September. If you convert this figure into the smartphone numbers, it makes every 9 out of 10 phones being used in the world running on Google’s Android firmware.
A market research firm Strategy Analytics reported that 328.6 million Android devices were shipped in the last quarter, which translates in a 10.3% increase over the same quarter last year. On the other hand, Apple managed to ship only 45.5 million iPhone devices over the same period, which is down 5.2 percent from the 48 million mark achieved same time last year.
Apple earning took a hit for a third successive quarter due to low iPhone sales, making the iOS market share currently loitering at 12.1 percent, which is down 13.6 percent compared to the same quarter last year.
The report also highlights the dwindling fortunes of BlackBerry and Microsoft Windows Phone, as both devices look teetering at the fringes of the smartphone market due to non-existent demand. Samsung’s own mobile OS, together with Microsoft and BlackBerry barely managed to take 0.3 percent smartphone market share.
Android’s Open-ended Platform Working Wonders
The meteoric rise of Android operating system in the third-quarter of 2016 is largely attributed to the sudden increase in the number of low-cost device manufacturers coupled with slowing down of iPhone sales in the same period. Chinese market has been the main driving force behind Android’s growing dominance in the smartphone market. The fact that most low-cost Chinese manufacturers opt to go with Android as the main device firmware, which when added in the final calculations ends up driving Android’s market share further up north.
Woody Oh of Strategy Analytics, in a statement voiced his views on the matter, he said, “Android’s leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide.”
He went on to add a caveat, “However, several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place.”
Google launched a new lineup of its own smartphones, the Pixel and Pixel XL, last month. Google is claiming that this is the first time its has manufactured the entire device, both hardware and software, internally. Some say that Google is playing with fire by jumping in the mobile hardware market, which could potentially pit the company against its own OEM partners that could put a strain in their partnership. But Google’s main concern seems to lie somewhere else, yes, its the iPhone’s market share its going after with its Pixel and Pixel XL.
As we are approaching the Christmas holiday season, it won’t be surprising to see a spike in the sales figures of Google’s Pixel smartphones. How Google OEM partners look at this whole scanerio remains unclear. Samsung is being confronted with the Note 7 disaster, and mainly engaging in PR repair moves until the launch of its next Galaxy S8 smartphone early next year. We are yet to see many low-cost Android device manufacturer post considerable profits margins. Apple is surely to bounce back into the fray during the holiday season with its two new iPhone 7 and iPhone 7 Plus devices. Third-quarter figure do not include the iPhone 7 sales results, which you change the equation in the next quarter results.